Education
BA.Hons Industrial Design
National University of Singapore 
2022

Dip. in Interior Design
Singapore Polytechnic
2018

Work & Internships
Studio Juju
Spatial Designer
2023

Studio Juju
Industrial Designer
2021

NUS IT
Graphic Designer
2020

NUS Open Day
AD & Content Manager
2020

Designphase DBA
Interior Designer
2017

Awards
NEA ILOOMINATION Challenge
2021
First Runner-Up

Swan & McLaren Gold Medal
2018

SPADE Spatial Design Awards (IDCS)
2017
Gold, Best Retail Design for Soundhive

Exhibitions 
& Publications
NUS DID Graduation Showcase
2022

Forager Things
Exhibition by Hans Tan
2021

Forager Things
Publication by Gideon-jamie
2021

Construction+
Student Feature on Soundhive
2017



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Moon

The moon is made out of... cheese!



2018
Final Year Project
Category: Spatial, Experience

Under the supervision of Christopher Goh

What is the atmosphere of an interior space? How do we define it let alone design for it? How do we translate the current trance like mantra reply of “nice” into a tangible design quality?

After selecting a food type, we engaged in User Experience research methods to study and understand human cognitive behaviour in relation to the retailing of the selected food type. The Atelier will also study how interior atmospheres can be sensitively analysed and designed to enrichen the experience of the user.


In this project, I design with cheese as my food type.













Plan
User’s Journey










Entrance

Between the two curved fixtures - like 2 slices of cheese - is a gap . Entance is designed to provide coverage without having a door - to encourage and welcome customers.


This is the start of the user’s journey that is categorised by experience: knowing, tasting, buying.





Cheese sampling

Entering into the store is a free exploration zone for discovering and sampling.


To make the store more inviting and less intimidating , there is natural lighting and colourful interiors to break down the posher connotations that a traditional cheese shop may have.
Multi-use area

Behind the cheese cave is a configurable space that can be used to host workshops or events.









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