Shiseido : Radiating Beauty
Travel Retail Experince @ Jewel
2019
Studio project
Category: Experience, Brand, Spatial
Collaboration with Shideido Travel Retail Asia Pacific
Designed with Xavier Teo
Under the supervision of Christian Boucharenc & Olivia Lee
A Pop-up booth that functions as brand living spaces to express, extend and reinterpret upgrade of SENSE Art installation @ Jewel Shiseido Forest Valley.
The goal is to create an experiential area, where new technologies are utilized to create a relevant and interactive environment. To augment Experimental Retail, through a new form of self-exploratory and self-assisted experience, with rewards for visiting.
Inspired by the brand’s narrative and principles, the space plays on the duality of boldness and serenity by embracing the strong shapes and confident colors, while remaining modest.
We started this project by looking at how we can go about allowing users to feel empowered through the discovery aspect of our installation.
Two main directions which we strive to preserve from shiseido’s brand narrative where aliveness is manifested through movement, and luminance. And their brand principles, IKI HIN and MA, underpins the brand’s innovation, prestige, and essence.
And to translate these narratives more efficiently, we kept to three key design specifications to express minimalism through pattern, boldness with form, and a dynamic flow from all directions. Functioning in unison.
Two main directions which we strive to preserve from shiseido’s brand narrative where aliveness is manifested through movement, and luminance. And their brand principles, IKI HIN and MA, underpins the brand’s innovation, prestige, and essence.
And to translate these narratives more efficiently, we kept to three key design specifications to express minimalism through pattern, boldness with form, and a dynamic flow from all directions. Functioning in unison.
Keeping to the narratives the space has a consistent algorithmic form language with a refined minimalistic look while establishing movement with splayed forms. The space in its genesis, is layered upon each other and opens up like a flower. This naturally forms an omni-directional layout with an effective flow within the space.
The booth’s point of attraction, is its distinct shape and curves with clear branding that helps attract and inform passerby’s of its presence.
The main point of entry was also designed to create a controlled flow, allowing for a decompression zone for users.
It is separated into 3 main areas:
The booth’s point of attraction, is its distinct shape and curves with clear branding that helps attract and inform passerby’s of its presence.
The main point of entry was also designed to create a controlled flow, allowing for a decompression zone for users.
It is separated into 3 main areas:
Unleashing Radiance
At the first zone, users will feel the comforting textures of Future LX solution. By interacting with the puffs it will slowly light up to unveil the product and screens above would reveal information about it.
At the first zone, users will feel the comforting textures of Future LX solution. By interacting with the puffs it will slowly light up to unveil the product and screens above would reveal information about it.
Radiating Scents
Through fragrance, users will indulge their senses by experiencing Ultimune’s radiant scents. As they approach the interaction, the bottle closest to the user will glow, inviting the user to appreciate the scent.
Through fragrance, users will indulge their senses by experiencing Ultimune’s radiant scents. As they approach the interaction, the bottle closest to the user will glow, inviting the user to appreciate the scent.
Illuminating Radiance
Users will Experience strength as they interact with the white lucent bottle, witnessing the surroundings illuminate and empowering the user, allowing them to realise the effects of the product.
Users will Experience strength as they interact with the white lucent bottle, witnessing the surroundings illuminate and empowering the user, allowing them to realise the effects of the product.
O2O Experience
To transit from the physical offline experience into digital, the brass inlays on the floor suggests to users to take a photo at spots with good angles.
They also inform the users about hidden filters on instagram that can only be obtained by giving shiseido a follow. These filters showcases shiseido’s rich history and affinity with art as we reference shiseido’s past and present editorials.
To transit from the physical offline experience into digital, the brass inlays on the floor suggests to users to take a photo at spots with good angles.
They also inform the users about hidden filters on instagram that can only be obtained by giving shiseido a follow. These filters showcases shiseido’s rich history and affinity with art as we reference shiseido’s past and present editorials.
Three key experiences involving different senses and quick interactions are designed to allow for a wholesome and effective product experience. With each sense directly linked to the key attributes of each product.
And to end off their experience users would take photos of the booth, experiencing and discovering unique Shiseido filers through their Instagram page.
The installation would take up to 2 minutes to experience and discover the three top selling products shiseido has to offer. Allowing a good use of time for travellers.
And to end off their experience users would take photos of the booth, experiencing and discovering unique Shiseido filers through their Instagram page.
The installation would take up to 2 minutes to experience and discover the three top selling products shiseido has to offer. Allowing a good use of time for travellers.
